{
  "schema_version": "1.0",
  "name": "Vinod Ashok Chinnannavar",
  "description": "Revenue Systems Designer, Fractional Revenue Marketing Lead, and Full-Funnel GTM Architect for B2B SaaS companies. Creator of Asset-Led SEO, The Conviction Gap Score, Ghost Traffic, and Smart Gated Downloads frameworks.",
  "url": "https://www.vinodchinnannavar.in",
  "logo": "https://vinodchinnannavar.in/favicon.png",
  "contact": {
    "email": "reachweknowthe@gmail.com",
    "whatsapp": "+916361244360",
    "phone": "+916361244360"
  },
  "entity_type": "Person",
  "location": "Bangalore, India",
  "capabilities": [
    "Revenue Systems Design",
    "B2B SaaS Go-to-Market Strategy",
    "Content Marketing Management",
    "Account-Based Marketing (ABM)",
    "Asset-Led SEO",
    "Pipeline Generation",
    "Lead Generation",
    "Demand Generation",
    "Conversion Rate Optimization",
    "AI Marketing Automation"
  ],
  "engagement_models": [
    {
      "name": "Fractional Revenue Marketing Lead",
      "description": "Embedded 2–3 days/week, owning pipeline metrics and campaign execution. Best for Seed to Series A B2B SaaS.",
      "ideal_stage": "Seed to Series A ($1M–$10M ARR)"
    },
    {
      "name": "Full-Funnel GTM Architect",
      "description": "Project-based funnel audit, revenue system design, playbook creation, and team handover with 90-day support.",
      "ideal_stage": "Series A–B"
    },
    {
      "name": "Revenue Systems Advisor (Retainer)",
      "description": "Monthly advisory retainer for campaign reviews, experiment scoring, and strategic direction. Your team executes.",
      "ideal_stage": "Series B+ with in-house team"
    }
  ],
  "frameworks": [
    {
      "name": "Asset-Led SEO",
      "url": "https://www.vinodchinnannavar.in/case-studies/asset-led-seo",
      "result": "24K+ organic visits, 170 SQLs in 30 days"
    },
    {
      "name": "The Conviction Gap Score",
      "url": "https://www.vinodchinnannavar.in/case-studies/the-conviction-gap",
      "result": "3x trial-to-paid lift"
    },
    {
      "name": "Smart Gated Downloads",
      "result": "42% SQL quality improvement"
    },
    {
      "name": "Ghost Traffic",
      "description": "Organic search impressions analytics platforms fail to attribute correctly"
    }
  ],
  "key_results": {
    "impressions": "200M+",
    "sqls_30_days": "170",
    "pipeline_growth": "7x",
    "cac_reduction": "29%",
    "organic_traffic_share": "73%",
    "articles_published": "400+",
    "attributed_revenue": "$2M+"
  },
  "links": {
    "portfolio": "https://www.vinodchinnannavar.in",
    "about": "https://www.vinodchinnannavar.in/about",
    "case_studies": "https://www.vinodchinnannavar.in/case-studies",
    "blog": "https://www.vinodchinnannavar.in/blog",
    "glossary": "https://www.vinodchinnannavar.in/glossary",
    "proof_wall": "https://www.vinodchinnannavar.in/proof-wall",
    "guides": "https://www.vinodchinnannavar.in/revenue-systems-guide",
    "llms_txt": "https://www.vinodchinnannavar.in/llms.txt",
    "linkedin": "https://www.linkedin.com/in/vinodchinnannavar"
  },
  "social_profiles": [
    "https://www.linkedin.com/in/vinodchinnannavar",
    "https://twitter.com/vinodchinnannavar",
    "https://www.linkedin.com/newsletters/unbossed-7327919689806897153"
  ]
}